Grow more revenue from the users you already have.
I help B2B SaaS companies increase paid conversions, drive more upgrades, and improve customer retention through data-driven growth experiments.
Pipedrive Showed Me a Pipeline Full of Deals (Mine Had Zero)
Melius made a great first image (after I paid)
How LinkedIn turned a perfectly timed trial offer into 10 screens of friction
Products I have torn down
Your next revenue opportunity might already be inside your product.
Some users never become customers. Others stay on free plans, overlook premium features, or cancel early. You don't always need more traffic. You need to make more of the users and customers you already have.
Convert more users into customers
Improve the journey from signup to payment.
Help users experience value sooner, understand why it's worth paying for, and take the next step.
Increase revenue per customer
Encourage upgrades and improve premium feature adoption.
Help customers choose plans that better fit their needs.
Keep customers paying longer
Identify where customers lose value, disengage, or cancel.
Improve the experiences that encourage continued usage and retention.
How we grow your SaaS revenue
Four steps, repeated every month. Not every experiment wins. The value is a steady, measured process that keeps finding the next opportunity.
Free audit
Discover where your product could be losing revenue
A focused product teardown identifies potential opportunities across conversion, upgrades, and retention.
You get: An initial assessment of potential revenue opportunities, before committing to a partnership.
Find my revenue opportunitiesReal teardown · Nov 2026Pipedrive Showed Me a Pipeline Full of Deals (Mine Had Zero)
1 / 4Prepared by Eddy Bogomolov
Read it →Weeks 1–2
Focus on the improvements worth making
I analyze your product analytics, revenue funnels, and customer behavior to estimate the financial potential of each opportunity.
Works with
- PostHog
- Mixpanel
- Amplitude
- Google Analytics
- Heap
- Segment
- Hotjar
- and more
You get: A prioritized growth roadmap, a performance baseline, and a growth target we agree on for the first 90 days.
Goal
Users who pay: 8% → 12%
Problems
People don’t know where to start
+€9k a month
They don’t see why to pay
+€4k a month
Paying is confusing
+€2k a month
Ideas
Show a finished example
Try first
Help with the first step
Next
Explain what paying adds
Later
Tests
Do people understand the example?
Ask 5 users
Do more people keep using the app?
Two versions
A made-up example for an app with a free trial. The money numbers are guesses, not real results.
Week 3 onward
Test improvements that could move your business metrics
I turn the highest-value opportunities into measurable experiments. I handle hypotheses, design, specifications, and analysis. Your engineers implement the changes.
You get: A continuous pipeline of experiments focused on conversion, expansion, and retention.
We agree on a growth target for the first 90 days. If we miss it, you get up to 30 extra days of optimization at no extra fee.
What we test together
- 1
Signup to payment
Users reach value sooner and see why it's worth paying for.
- 2
Upgrade journeys
Clear reasons and a smooth path to a higher plan.
- 3
Premium feature adoption
Customers discover the paid features that matter to them.
- 4
Payment friction
Fewer drop-offs at checkout and billing.
- 5
Pricing and paywalls
Plans customers can choose without a sales call.
- 6
Retention
Fewer customers disengaging or cancelling.
- 1
Every month
Know what is working and what isn't
We measure performance against the agreed baseline, retain successful changes, and use the results to prioritize the next opportunities.
You get: A monthly performance review, documented results, and updated growth priorities.
Users who pay
9.6%
after 8 weeks, up from 8%
- 1Show a finished exampleWorked · kept
- 2Help with the first stepNot clear yet
- 3Explain what paying addsNext month
Made-up numbers, not real results.
Share of users who pay, week by week: from 8% at the start to 9.6% after 8 weeks. The goal for week 12 is 12%. Week Users who pay 1 8% 2 8.1% 3 8% 4 8.5% 5 8.9% 6 9.2% 7 9.1% 8 9.6%
Examples of this work
Snapfast
Increased free-to-paid conversion 4.5×, from 4% to 18%.
Supliful
Built the product that later reached $1.1M monthly GMV.
My IO
Grew active users by 22% without building new features.
Public teardowns
All teardowns
AiSDRWins the trial, loses the checkout.Read it
BabyLoveGrowthThe clock starts in the wrong place.Read it
LinkedIn PremiumThe upgrade flow forgets the reason.Read it
MeliusIt charges me before it shows me anything.Read it
AdomateIt gets my brand right and makes up my customers.Read it
PipedriveA full sample pipeline, and zero deals of my own.Read it
Pricing
Start with a free audit. Then one partnership, one monthly price.
01 · See
Not sure where your product could generate more revenue?
Free revenue opportunity audit
FreeDelivered in 3 working days
- Three potential revenue opportunities.
- Screenshots and recommended improvements.
- Opportunities ranked by potential impact.
- A half-hour review call.
02 · Grow
Turn more of your existing users into revenue.
SaaS revenue growth partner
€3,500/month · starts with 90 days
- Weeks 1–2: Revenue analysis, prioritized roadmap, and growth target.
- Week 3 onward: Design and test improvements to conversion, upgrades, and retention.
- Every month: Measure results and identify the next opportunities.
- Ongoing: Up to two growth experiment initiatives per month after initial discovery.
- Growth commitment: If we miss the target we agreed for the first 90 days, eligible clients receive up to 30 extra days of optimization at no additional service fee, subject to agreed conditions.
How the growth commitment works.
Not every experiment wins, so I don't promise that. In the first two weeks we measure your baseline and agree on a realistic target for the first 90 days. If we miss it, eligible clients get up to 30 extra days of optimization at no additional service fee.
Eligible means enough traffic, reliable analytics, and changes shipped on time. We agree on the target and how we measure it before we start.
FAQ
Your designer focuses on building and improving the product. I provide dedicated attention to monetization and measurable growth. I identify revenue opportunities, prioritize experiments, and analyze whether changes improve commercial performance. Your existing designer and engineers can help execute those experiments. The roles complement each other.
I can guarantee the agreed work and a structured approach to improving performance. I cannot guarantee that individual experiments will win. For qualifying clients, we can agree on a measurable growth target with an additional-work guarantee if that target isn't achieved under the agreed conditions.
A meaningful growth program needs time to analyze the funnel, implement changes, and evaluate results. Ninety days provides a practical initial engagement, although some products may require longer measurement periods depending on traffic and billing cycles.
I handle growth research, opportunity prioritization, experiment design, and analysis. Your engineering team implements the product changes, with my support on specifications and validation.
We examine the results, identify what we've learned, and use that evidence to prioritize the next opportunity. The goal isn't to make every experiment win. It's to make better investment decisions and find improvements that create sustainable business value.
Yes. The same approach applies to freemium products, free trials, and products with self-service upgrades. We select the primary growth metric based on your business model.
With the free revenue opportunity audit. Use the button on this page; it takes about a minute. I review your product as a new user and we go through what I found on a call.